The European and Dutch market for Cigars


The following table gives an overview of the cigar consumption in the European Union in the years 2005 - 2007.

Table 4. Cigar consumption in the European Union (million pieces).

  2005 2006 2007
Austria
Belgium & Luxembourg
Bulgaria
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Malta
Netherlands
Poland
Portugal
Romania
Slovak Republic
Slovenia
Spain
Sweden
United Kingdom
77
618
-
15
27
101
3
93
1,848
1,150
57
10
36
301
3
2
4
465
8
75
-
5
5
1,119
45
701
79
601
-
15
33
91
3
95
1,819
1,150
55
9
37
326
3
2
4
458
9
73
-
4
6
1,035
46
640
79
580
4
15
40
83
3
99
1,704
1,100
60
9
36
345
3
3
4
453
9
75
2
5
6
1,102
42
626
Total European Union 6,768 6,593 6,487

Source: European Cigar Manufacturers Association. (www.ecma.eu)
 

The market shares of the different product categories on the Dutch market are shown in the following table.

Table 5. Market shares of the different product categories.

  2005 2006 2007

Cigarillos
Wild cigarillos
Senoritas
Wild senoritas
Panatella
Corona
Bolknak

51 %
18 %
12 %
11 %
4 %
3 %
1 %
52 %
18 %
12 %
10 %
4 %
3 %
1 %
56 %
17 %
11 %
9 %
3 %
3 %
1 %


 

 

 

 

 

 

 

 

 


Source: NVS
                                                             

Over te past years, the market share of the cigarillo has grown while the market share of te larger cigars like the senoritas has shown a decline. The market share of flavoured cigarillos has steadily increased to 19% in 2007.

Cigars are sold in many different sorts of outlets. The following table shows the development of the market shares of these outlets over the years 2005 to 2007.

Table 6. Market shares of the different outlets.
 

  2005 2006 2007
Tobacco shops
Petrol stations
Food
Catering
Others
34 %
34 %
22 %
2 %
8 %
31 %
36 %
22 %
2 %
9 %
30 %
36 %
23 %
2 %
9 %


    

 

 

 


Source: NVS

Finally the last table gives an overview of the, mostly male, cigar smokers divided by age group.

Table 7. Percentage of cigar-smokers by age group.
 

  2005 2006 2007
20 - 24 years
25 - 34 years
35 - 44 years
45 - 54 years
55 - 64 years
65+
8 %
21 %
25 %
21 %
16 %
9 %
9 %
22 %
24 %
20 %
16 %
9 %
10 %
22 %
23 %
20 %
17 %
8 %

  








Source: NVS
 


Dutch Cigar Manufacturers Association (N.V.S.)
May 2008.


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